M-pesa, The Most used service in Kenyan Market
M-Pesa (which stands for "Mobile Money" in Swahili) was created by Vodafone and Safaricom. It was launched in Kenya in 2007 and has since become one of the most successful mobile money transfer and financial services platforms in the world. M-Pesa was developed as a solution to address the lack of access to traditional banking services in many parts of Kenya and other African countries. The concept for M-Pesa emerged from the need to provide a secure and convenient way for people, particularly those in remote or underserved areas, to transfer money and make payments using their mobile phones. Here's a simplified overview of how it was created: Initial Idea The idea for M-Pesa was conceived as a pilot project within Vodafone's innovation division. The team recognized that mobile phones were widely accessible, even in areas with limited banking infrastructure. Partnership Vodafone partnered with Safaricom, a leading mobile network operator in Kenya, to develop and la